South Pole and 2Cimple Nano Partnership

April 22,2022

Sustainability Re-Imagined: South Pole and 2Cimple-Nano Announce Partnership Nano is
Partnering with South Pole to Help Enterprise Clients and Players Unlock Carbon Credits to
Offset Unavoidable Carbon Emissions Via Gamification

Earthx 2022, Dallas, Texas, April 22, 2022
2Cimple’s sustainability platform, Nano, a play to live (P2L) blockchain gaming platform will
include South Pole’s Certified Carbon Offsetting Program. This partnership will further enhance
the goal of supporting enterprise clients in going from Ambition to Action, as they develop and
execute their carbon reduction strategies.
Anchored in the philosophy, small deeds, Big Impact, Nano was created to engage employees,
customers, and suppliers in support of reducing/avoiding carbon emissions through a gamified,
task-oriented (Nano Tasks) platform that rewards players. Integrating South Pole’s
Compensation API into the Nano platform, provides a diversity of incentives. These include
Cryptocurrency, NFTs and Metaverse access, which can be offered to encourage ongoing
“We created Nano to help enterprises re-imagine how they develop strategies to reduce their
carbon emissions due to consumption. What we learned in the development of our business
model, is that employees, consumers, and supply chain partners all can play a critical role in this
process. By partnering with South Pole, we believe we can provide an important engagement
layer to their Certified Carbon Offsetting Program, which plays a vital role in their portfolio of
services, aimed at unavoidable emissions, in pursuit of their Net Zero goals.” Syed Abbas,
Founder, and CEO, 2Cimple – Nano
By announcing this partnership during the Earthx 2022 Expo-Conference-Festival, Nano will be
able to connect with a global audience of thought leaders, CEOs, investors, and activists who
are all in search of best practices and solutions that support the journey to global
decarbonization. By incentivizing and rewarding positive behavioral changes across industries,
2Cimple and South Pole, believe the Nano platform will play an increasingly important role as
businesses, governments, and organizations strive to achieve Net Zero.
“The acclaimed thought leaders and featured speakers at the Congress of Conferences
exemplify why Earthx2022 is an essential destination for those interested in learning more
about the exciting things happening around sustainability,” said EarthX CEO Michael Fletcher.
“Our guests will cover a wide range of environmental topics including the current status of our
islands, wildlife conservation efforts along the Gulf Coast, the regeneration of America’s rural
landscape, amplifying youth voices and environmental investment, to name just a few of the
many important conversations we will be having.
“We are very excited to partner with 2Cimple – Nano. Their unique approach to decarbonation
by way of engaging employees, suppliers and consumers through gamification is truly a gamechanger.”
Pablo Päster, Practice Lead – Digital Climate Solutions, South Pole.

About 2Cimple
2Cimple is an intelligent content personalization platform and technology studio. Our work
includes shoppable video and image technologies, interactive sweepstakes, dynamic canvas,
and brand engagement strategies. Our most recent platforms include our gamification
technologies which support sustainability and other Web3 initiatives. 2Cimple believes
innovation is driven by the idea that technology is transformative and integral to all aspects of
human behavior. For more information visit and

About South Pole
South Pole, recognised by the World Economic Forum as a Social Enterprise, has been at the
forefront of decarbonization since 2006. With its global Climate Solutions platform, South Pole
develops and implements comprehensive strategies that turn climate action into long-term
business opportunities for companies, governments, and organizations around the world.
South Pole is also a leading project developer and has provided nearly 1,000 projects in over 50
countries with climate finance to reduce over a gigaton of CO2 emissions, and to provide social
benefits to less privileged communities who are particularly vulnerable to climate change.
For more information, visit or follow us on LinkedIn, Twitter, and

About EarthX
EarthX convenes the world’s largest green gathering that includes an expo, conferences and
television network and is a member of IUCN, International Union for Conservation of Nature.
Founded in 2011 as Earth Day Dallas by environmentalist and businessman Trammell S. Crow,
the Texas-based 501(c)(3) nonprofit organization promotes environmental awareness and
impact through conscious business, nonpartisan collaboration and community-driven
sustainable solutions. In 2019, the April event drew over 177,000 attendees, 2,000
environmental leaders, and 750+ exhibitors. In 2020, the April virtual event drew over 570,000
live-stream views and reached 171 countries. EarthxTV is now available as an OTT platform on
streaming TV services, mobile devices, and tablets for balanced, inclusive environmental
conversations, programs, emerging media & films. Visit or follow us
@earthxorg on Instagram, Twitter, and Facebook.

Media Contact:
Eric Moore
Head of Partnerships 972.679.6056


Composting and Sustainability

What is composting?

According to Illinois University, composting is, “the biological decomposition of organic material into a humus-like substance called compost. The process occurs naturally, but can be accelerated and improved by controlling environmental factors.”

The practice of composting can be traced back centuries with references dating as far back 1,000 years to the Akkadian Empire in the Mesopotamian Valley.

We compost by layering soil over organic materials such as a banana peel or grass clippings. The decomposition process is accelerated by heat and moisture. The nutrients from decomposing organic material seeps into the soil giving it additional nutritional value.

Why composting is important to sustainability

Not only is composting a worthwhile practice for farmers, it’s also helps create a sustainable future. The most obvious example being the reduction of waste that ends up in our trash cans. You can make a serious impact in reducing the level of waste sent to our landfills by putting organic materials into your compost instead of your trash can. If you stay consistent, you can reduce your waste impact by hundreds of pounds!

How to start

Step 1, spot your plot – You’ll want to choose a spot for your compost that’s close to your kitchen but far enough away so that the smell doesn’t reach your home. Also, make sure your compost is in a nice sunny spot.

Step 2, choose your receptacle –  You can start your own compost with an old milk container or another receptacle made from plastic. If you’re feeling adventurous, you can create a larger compost (here’s a video with some instructions).  We recommend taking 4 stakes and wrapping some chicken wire around them.

Step 3, set your base and begin! – set your base layer by placing 2-3 inches of soil above some plastic tarp. Once you have your base set, you can begin composting! A

Compostable items

A good rule of thumb to follow is to place anything organic into your compost. Certain items react better than others so you’ll have to learn what’s right for you given what waste you produce. Check our Instagram post below for a specific list of what items to put in and keep out of your compost!

Celebrating Earth Day

Did you know the very first Earth Day was celebrated nearly 50 years ago? On April 22, 1970, Denis Hayes recruited 2,000 universities, roughly 10,000 primary schools and hundreds of communities to participate in pro-Earth demonstrations. On the first Earth Day, men and women from around the country protested an oil spill that happened off the coast of California. Today, Earth Day is the most widely observed secular holiday with people celebrating around the world.

Earth Day holds a special place in our hearts here at Nano. We’re inspired by Denis Hayes and the thousands of Earth Day participants who act in service to our beloved Planet. That first Earth Day was a long time ago — and there’s reason to believe our Planet is struggling now more than ever. Our participation in this Earth Day and the ones to come is crucial.

image by NASA via Unsplash
What are some activities I can do to celebrate?

What are some activities I can do to celebrate?

Let’s commit to celebrating with action!

Spend some time outside
Take a moment to spend some time in nature appreciating our planet for all of the wonderful things it provides us. Everyone you’ve ever known, everything you’ve ever loved has called this place home. With this perspective, protecting Planet Earth makes a little more sense. If you live in a big city, watching some David Attenborough videos will do the trick.

Write to your elected officials
Writing to our elected officials is a great way to create serious change. Let them know you’re calling because you care about the Earth and want to make sure they’re doing everything they can to protect it. Click which country you’re from to find out how you can contact your elected officials.

USA Canada UK India

Download Nano
Nano makes celebrating Earth Day year-round fun and easy. The cool part is you earn rewards anytime you learn and act in defense of Planet Earth. Join us today and team-up with other eco-warriors close to home and around the world.
You can download for free on the iTunes app store today (Android coming soon!).
Earth Day quotes
Here are some of our favorite Earth Day quotes to help put things into perspective:
“We do not inherit the earth from our ancestors, we borrow it from our children.” Native American Proverb

Photo by Robert Collins on Unsplash

“When one tugs at a single thing in nature, he finds it attached to the rest of the world.” John Muir

Photo by Alan Godfrey on Unsplash

“Never doubt that a small group of thoughtful committed citizens can change the world. Indeed, it’s the only thing that ever has.” Margaret Mead

“What is the use of a house if you haven’t got a tolerable planet to put it on?” Henry David Thoreau

Photo by Ian Keefe on Unsplash

“The earth is what we all have in common.” — Wendell Berry

Photo by Mario Purisic on Unsplash

Relevant SDGs
The Sustainable Development Goals are targets set by the United Nations. These goals and targets serve as the framework for the actions taken by the Nano community. You can learn more about the Sustainable Development Goals here.

Earth Celebration – Germany Championship

the 1st employee driven Carbon Neutrality competition in the world


Earth Celebration Championship would be hosted through Nano’s gamified sustainability platform to facilitate a multi-company competition through our leaderboard. Players (employees) will complete Nano Tasks to reduce their CO2 footprint. As players accumulate avoided carbon emissions, they will offset their consumption footprint and race for the #1 slot at the top of the charts!

Partners: The following partners are presenting this championship

Deutsche Telekom Green Pioneers

  • define Nano Tasks / incentives that align with company sustainability goals.
  • leverage the championship as a vehicle to achieve CO2 neutrality for DT and use the data in CSR report, marketing, PR, etc.
  • promote the championship digitally through advertising and outreach.
  • Maintain a competitive advantage by attracting and engaging customers/employees.

Selected Cities (optional/ongoing)

  • promotes the championship to employees and citizens while participating as a team.

Other Green Pioneer partner company’s employees

  • Gather a team to compete in the Earth Celebration Championship.
  • promote the championship digitally through marketing and outreach.
  • Encourage players to perform Nano Tasks to reduce CO2 emissions due to consumption and earn rewards and incentives within their team, as well as in the team competition.
  • Use recorded data in CSR report, marketing, PR, etc.


  • Provide Nano platform and technical support to facilitate the Championship
  • Build a community for each participating company/city within the Nano app to allow players to capture NanoTasks and carbon offsets.
  • Provide in-app company/city branding for the NanoTasks.
  • Track/aggregate # of tasks completed as well as players, and avoided carbon per team.

What is Nano:

Nano is a gamified sustainability app that is purpose-built to inspire and educate users about living a more carbon-neutral lifestyle. It takes a new approach to sustainability that makes climate action easy and fun! Nano collects a new type of third-party data (carbon reduction through player’s engagement) and calculates the avoided CO2e impact, which represents reduced carbon emissions (due to consumption). It enables players to participate as individuals or join teams as they compete in sustainability championships as part of the Nano Sustainability League.

Multi-party gamification engages players and encourages them to live a more carbon neutral lifestyle – one small deed at a time. Nano challenges players to complete small & simple tasks that create large cost savings and carbon footprint reduction when aggregated.  Players and teams with the biggest carbon impact are recognized and have the opportunity to win rewards for their activity.

How to play:

  • Download the Nano app from the app store or the google play store
  • Navigate to Earth Celebration – Germany Championship
  • Join your company/city team
  • Perform Nano Tasks like #Commute, #WaterRefill, #BagReuse, #PhantomEnergy, #PlantBased, #TrashPickup, #Recycling, #TreePlanting, etc.
  • Rise-up the leaderboard
  • Earn points, leaderboard ranking, coins, rewards and recognition

Teams compete in the Championship

Winner categories:  Weekly winners and Seasonal winners.

Report event progress and announce weekly and seasonal winners.

What is Sustainability?

Ask 10 different people and you may get 10 different answers. For some, sustainability means protecting our rain forests. For others, it means ensuring fair wages for workers. Your friend might say sustainability means protecting human rights; and your cousin might say it means investing in renewable energy.
The truth is, they’re all right! Sustainability means all of those things because economic prosperity, environmental protection and social justice all have meaning.
If we are to lead sustainable lives and help create a sustainable future, we must consider how our actions impact the planet, other people and their well-being. In simplest terms, sustainability is about our children and grandchildren. What world do we want to leave them? One devoid of natural resources and basic human rights? Or perhaps something better?
“A new type of thinking is essential if mankind is to survive and move toward higher levels.” – Albert Einstein

Nano helps make living a sustainable lifestyle fun and rewarding.
Image by: @rotaalternativa

The Three Pillars of Sustainability
Sustainability has three main pillars – environmental, economic and social. Environmental sustainability is the ability to maintain rates of renewable resource harvest, pollution creation and non-renewable resource depletion that can be continued indefinitely. Economic sustainability is our ability to support a defined level of economic production and ensure contributors to this production are compensated fairly. Finally, social sustainability is the ability of a social system, like a government, to function at a defined level of social well being.

Throughout your Nano experience, you’ll come across different ways to positively impact all 3 pillars. We think it’s important to point out that sustainability is not just about protecting our environment. Now, in 2019, there are still many marginalized groups that need our help. There are thousands upon thousands of workers who are not compensated fairly. The Nano community aims to solve the issues affecting us today and is working together to help create a sustainable future. You can join us by downloading Nano for free on iPhone and Android (coming soon)

“Sustainability is about our children and grandchildren”
Image by: @daiga_ellaby

Other Definitions

UN World Commission on Environment and Development: “Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs.”

UCLA Sustainability Committee: “The physical development and institutional operating practices that meet the needs of present users without compromising the ability of future generations to meet their own needs, particularly with regard to use and waste of natural resources. Sustainable practices support ecological, human, and economic health and vitality. Sustainability presumes that resources are finite, and should be used conservatively and wisely with a view to long-term priorities and consequences of the ways in which resources are used.”

U.S. Environmental Protection Agency: “Sustainability is based on a simple principle: Everything that we need for our survival and well-being depends, either directly or indirectly, on our natural environment. To pursue sustainability is to create and maintain the conditions under which humans and nature can exist in productive harmony to support present and future generations.”

Investopedia: “Sustainability focuses on meeting the needs of the present without compromising the ability of future generations to meet their needs. The concept of sustainability is composed of three pillars: economic, environmental and social—also known informally as profits, planet, and people.” “the quality of not being harmful to the environment or depleting natural resources, and thereby supporting long-term ecological balance.”

Relevant SDGs

The Sustainable Development Goals are targets set by the United Nations. These goals and targets serve as the framework for the actions taken by the Nano community. You can learn more about the Sustainable Development Goals here.

Earth Day Highlights

News and notes from the 2019 edition of Earth Day

image via:
Music to honor Mother Earth
To celebrate Earth Day, musician Lil Dicky released an awesome music video honoring our planet and encouraging others to help protect it. We love seeing artists use their platform to do good. There is some swearing and suggestive themes in the song so please do be advised. For more information on how to save the Earth, please go to

Carry The Load launches Earth Day Nano Task

Carry The Load is an American organization dedicated to honoring the memory of fallen service men and women. To show their commitment to sustainability and Planet Earth, they partnered with us here at Nano to launch their very own Nano Task! It was a great success with folks checking in from around the country. Head on over to the Nano app to see more Carry The Load Nano Tasks!

Using tech to celebrate Earth Day in schools

Microsoft partnered with Jane Goodall to help students celebrate Earth Day in the classroom. Using their various technologies like Skype and One Note, Microsoft was able to help teach the importance of Earth Day to thousands of youth.

New York’s plastic bag ban
On Earth Day, Governor Andrew Cuomo announced New York State will ban the sale of single-use plastic bags effective March 2020. Cuomo remarked during the announcement, “The average length of use is 12 minutes, but they live longer than anyone in this room. Americans use 160 billion per year. It takes 12 million barrels of oil to make these bags. New Yorkers use 23 billion every year – believe it or not. You see them everywhere. You will see them hanging from trees like bizarre Christmas ornaments. You will see them blowing down the street. You will see them in the beautiful Hudson River floating up and down. Everywhere you go you see them.” Isn’t it nice seeing our elected officials acting in defense of our planet?

Ocean Spray’s sustainable switch

On Earth Day, Ocean Spray announced they would commit to growing their cranberries 100% sustainability. They’ll be using a verification platform called the Sustainable Agriculture Initiative Platform to help make sure this happens. You can learn more about Ocean Spray’s commitment to sustainability here. Sustainable agriculture will play a huge role in the future health of our Planet so its great to see such a large company make a step like this.

London’s peaceful protests come with some arrests

Extinction Rebellion, an activist group dedicated to halting the effects of climate change and ecological loss, took to the streets of London on Earth Day. Over 1,000 protesters were arrested for civil disobedience. While we do NOT recommend getting arrested, we applaud the protesters activism! Extinction Rebellion recently gained the support of the Labour party. During the protests, 16-year-old climate activist Greta Thunberg gave a rousing speech.

The North Face’s Earth Day Petition
The iconic fashion brand is championing a petition to make Earth Day a national holiday. It’s one thing for brands to speak out against climate injustice, but it’s another thing to see them act. The North Face is lobbying lawmakers to help make this dream a reality. You can sign the petition here! A host of other eco-friendly brands have co-signed the petition including Clif Bar, Altra, S’well and National Geographic!

Eco-friendly ad blocker
To celebrate Earth Day, Michelob Ultra introduced an adblocker with a unique twist. When you install the Michelob Ultra: Pure Gold ad blocker, ads you would otherwise see will be replaced with beautiful nature pics. How cool!

Coca-Cola launches first Impact Day
One of the world’s most iconic brands and influential companies is using its power to do good. “Coca-Cola employees joined forces with Hands On Atlanta and Truly Living Well to plant the seeds for a brighter, more sustainable future with its first Impact Day. As a pre-Earth Day celebration, 150 employees gathered on April 17 at one of Truly Living Well’s urban agricultural sites to make an impact on the local Atlanta community.” Learn more about the imitative here!

Swiss Philanthropist Donating $1 Billion to “Save the Planet”

Odds are you’ve never heard the name Hansjörg Wyss — but there’s a great reason you should. Wyss is a Swiss billionaire who recently pledged to donated $1 billion over the next decade to, “help accelerate land and ocean conservation efforts around the world, with the goal of protecting 30 percent of the planet’s surface by 2030.”

In an Op-ed piece written for the New York Times, Wyss cites a sobering statistic, “Plant and animal species are estimated to be disappearing at a rate 1,000 times faster than they were before humans arrived on the scene. Climate change is upending natural systems across the planet. Forests, fisheries and drinking water supplies are imperiled as extractive industries chew further into the wild.”

image via:
The solution? To set aside protected areas that reflect the conservation, economic and cultural values of nearby communities. Hansjörg Wyss is a great example of small deeds adding up to have a big impact. He’s working to ensure the conservation of natural states one local community at a time. There’s so much we can learn from his example.

The money is being donated through Hansjörg’s Wyss Foundation is, “A private, charitable foundation dedicated to supporting innovation, lasting solutions that improve lives, empower communities and strengthen connections to the land.” Hey, that sounds a whole lot like what we’re trying to do here at Nano!

A Timeline of Earth’s Average Temperature

What are we to make of this? For me, these visualizations offer up a sobering reminder of the importance of our time here on Earth. Notice how the average temperatures skyrocket in such fast fashion after the Industrial Revolution. Perhaps you believe in fate — that we were born at this particular time to solve this particular problem. Maybe it’s just a big coincidence. Whatever the reason, this rapid rise in average global temperatures is not sustainable.<br><br>So, we are faced with a choice: Act now or pass the baton. What will you choose?

Study Shows Local Food Projects May Have a Positive Effect on Psychological Health

We just joined a local community garden and it’s honestly awesome! There’s just something seeing delicious healthy food grow right in front of your eyes.
A recent U.K. study even says participating in local food projects may have a positive effect on well-being and psychological health.
“These findings are encouraging to those of us looking at how sustainability and well-being interact,” said Dr. Zareen Bharucha, the study’s lead researcher.